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Jefferson Unified Website

Challenge

Jefferson envisioned a new website that could unite its hospital and university under a new “One Jefferson” vision. The goal was to represent Jefferson as a single enterprise consisting of multiple constituencies (University, Clinical, Innovation and Philanthropic Foundation).

Senior Designer · The enterprise site, Care & Treatments and Find a Doctor

Opening section: Health is all we do, over the Philadelphia skyline at night, with a play button
Second section: Jefferson, A History of Innovation, a video set in a stone archway
Jefferson Innovations page: a Buckminster Fuller quotation, a video and the footer

Scroll inside the window

Solution

To celebrate Jefferson’s unification of patient care, education and research, our team designed a fully responsive website highlighting its history as an innovative Philadelphia health care center.

The enterprise website featured a scrolling parallax design with full-bleed photography and a series of videos celebrating Jefferson’s history and unification message.

Three full home pages side by side: the University, the Hospitals and the Foundation

Each constituency kept a home page of its own, built from one shared system of navigation, type and components.

The Care and Treatments page: a search box over a grid of specialties, an A to Z index, a patient story and awards
The Sidney Kimmel Cancer Center landing page
A breast biopsy treatment page within the Cancer Center

Care & Treatments

After the redesign, we kept working with Jefferson to improve other parts of the site, including the Care & Treatments site and Find a Doctor.

Find a Doctor: a mobile flow across the top, and desktop search, results and provider profile pages below

Find a Doctor

Jefferson needed a way to consistently display provider profiles across a growing network. The improved Find a Doctor experience modernized the search interaction and made providers more approachable through the addition of photos, ratings, videos and care philosophy statements.

Outcome

The unified site launched at jefferson.edu, and the partnership continued for years after with the Care & Treatments and Find a Doctor work above.